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Diamond Cut

The diamond cut is the most important element to consider when buying a diamond The cut of a diamond not only refers to the diamond’s shape, it also refers to how effectively the diamond returns light back to the viewer’s eye. The cut is the biggest factor in creating sparkle and fire, and without a high cut grade even a diamond of high quality can appear dull and lifeless. A well-cut diamond will appear very brilliant and fiery, while a poorly cut diamond can appear dark and lifeless, regardless of its color or clarity.

Diamonds comes in various shapes and it depends on individual preference as to which shape they would prefer. Mentioned below are some of the most popular Diamond shapes available with us

With so many things to look for when buying a Diamond ring, pendant or earring, customer care team can simplify the process by providing expert service and years of advice. Stop in today at our stores or contact us on +971 4 3471666 to schedule an appointment.

Have a question?

Contact us by phone at +971 4 3471666 or email at In addition, Live Chat is available during most business hours.

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